Originally I was going to title this post Riiis is “bringing Saxo Bank” into cycling. Apologies to Justin Timberlake for the bad reference to his song. But I decided to keep it basic. Bjarne Riis successfully found a new sponsor to replace the outgoing CSC in Saxo Bank. Effective immediately Saxo Bank will cosponsor the [...]
T-Mobile has dropped their main sponsorship from their Bob Stapleton run cycling team. The news comes after Adidas dropped sponsorship of the team in light of the ongoing-neverending doping stories surrounding the team. The team will not disband as T-Mobile’s contract was set to go until December 2010 and there must be a decent enough [...]
Go Clipless has a nice writeup on a recent USA Today article that talks about how cycling is growing in the US. The fans lining the roads of the Tour of California definately show that there is a large interest in the sport, but just how large is this interest? Race organizers are predicting that [...]
(pic from thepaceline.com) A change in the top level management at Discovery Channel has resulted in a loss of sponsorship for the cycling team at the end of 2007. Armstrong’s agent spoke to USA Today to relay the news that was released on the Friday which is when most high profile people like to dump [...]
iShares will co-sponsor the Phonak Cycling team for 2006 with an eye to becoming the main sponsor in 2007 when Phonak will bow out. iShares sponsorship shows an extension of Barclays Global Investors moving from main sponsor of the San Francisco Grand Prix to co-sponsoring a major Pro Tour Cycling Team. Facts about iShares iShares [...]