Apr 28, 2006 1
Mercedes-Benz Carbon Bike
Mercedes-Benz has been using carbon for years long before the trend started hitting its stride in the bike business mainly due to their Formula 1 efforts. This year they are coming out with a limited edition carbon bike to satisfy the cyclist who likes to show that he drives a Mercedes too. The bike looks like a Fuji carbon bike since the carbon wrapping is similar to to some Fuji Carbon bikes that a Colavita teammate rides.
This bike follows a trend lately of car manufacturers lending their name to bike accessories. Previously they were limited to lower end fare such as Jeep branded bikes. Recently Cadillac came out with a racing bike that looked like a Felt and now this. None of these match the Ferrari/Colnago concept bikes which actually use carbon that the Ferrari F1 team helped to develop.