Velochimp: Astrochimp on Cycling

Mercedes-Benz has been using carbon for years long before the trend started hitting its stride in the bike business mainly due to their Formula 1 efforts. This year they are coming out with a limited edition carbon bike to satisfy the cyclist who likes to show that he drives a Mercedes too. The bike looks like a Fuji carbon bike since the carbon wrapping is similar to to some Fuji Carbon bikes that a Colavita teammate rides.

This bike follows a trend lately of car manufacturers lending their name to bike accessories. Previously they were limited to lower end fare such as Jeep branded bikes. Recently Cadillac came out with a racing bike that looked like a Felt and now this. None of these match the Ferrari/Colnago concept bikes which actually use carbon that the Ferrari F1 team helped to develop.

http://www.gizmag.com/go/5469/
via Gizmodo

Cycling and the automotive industry have always had an odd connection. Saturn, Mercury, Chevy (with LA Sherriffs), Ford, FIAT and Skoda are a few of the major brands sponsored all sorts of racing teams. Today I found a link to the Cadillac Bike Store which features various styles of bikes branded with the Cadillac Logo. The bike looks like it is made by Felt (maybe not?) with a Caddy logo on it. For $1,500 which is not that far off of similarly spec’d bikes, you can show your love for Detroit with this bike. Remember, this is the Cadillac of bikes…

Cadillac Road Limited Edition RLE1.8 Road Bike: Cadillac Bike Store