So your bike is way too awesome to use just any old lock. Plus theives have been carrying around bolt cutters for years. They don’t carry ladders with them. Try this new elevator bike lock. wrap the device around a street pole, place your bike on it and up it goes.
Your bike is conveniently out of the way mocking potential bike thieves like a tasty monkey sitting in a tree evading a lion.
The TV spot
Making of the concept