Velochimp: Astrochimp on Cycling

Originally I was going to title this post Riiis is “bringing Saxo Bank” into cycling. Apologies to Justin Timberlake for the bad reference to his song. But I decided to keep it basic.

Bjarne Riis successfully found a new sponsor to replace the outgoing CSC in Saxo Bank. Effective immediately Saxo Bank will cosponsor the team with the highlight being big exposure at the Tour. In 2009 Team CSC will become Team Saxo Bank marking a smooth transition over to the new sponsor. With the advent of sponsorless teams such as High Road and Slipstream and the loss of Gerolsteiner as a main sponsor it looked like cycling would have a tough time getting new sponsors into the sport. With Riis’ success at attracting Saxo Bank hopefully more sponsors will take another look at cycling.

Team CSC News