Apr 28, 2006
Mercedes-Benz Carbon Bike
Mercedes-Benz has been using carbon for years long before the trend started hitting its stride in the bike business mainly due to their Formula 1 efforts. This year they are coming out with a limited edition carbon bike to satisfy the cyclist who likes to show that he drives a Mercedes too. The bike looks like a Fuji carbon bike since the carbon wrapping is similar to to some Fuji Carbon bikes that a Colavita teammate rides.
This bike follows a trend lately of car manufacturers lending their name to bike accessories. Previously they were limited to lower end fare such as Jeep branded bikes. Recently Cadillac came out with a racing bike that looked like a Felt and now this. None of these match the Ferrari/Colnago concept bikes which actually use carbon that the Ferrari F1 team helped to develop.
Interesting how Mercedes spelled out every detail in their press release, explaining things that many of us take for granted. e.g. spoke count on the wheels, spelling out that Dura Ace is high end, and explaining the benefit of STI brifters.