Nov 3, 2005
Tour of California: More Deets
Some more details out in the news about the Tour of California. Other than Amgen being the title sponsor, ESPN2 will return to broadcasting cycling by showing daily one hour recaps during the race.
–cycling on tv rant –
Glad to see that more than one network is interested in cycling. This also helps to weaken the PBR style hold that OLN has on cycling. Even though they have the rights to many races, they either do not show them, or show them one month or more after they are over. The Giro di Lombardia is going to be on OLN on November 20th. To the uninitiated, that is well more than one month after the race happened and the results well know. What kind of ratings does OLN expect for an event that is one month after the fact and heavily edited, plus with numerous show promos and commercials thrown in? Try doing that with any American sport and see what results you get.
–end cycling on tv rant–
There are more details on the race at cyclingnews and velonews.
Cyclingnews.com: Tour of California details announced
Velonews: California showpiece for Levi, George and the gang
EPO’s Amgen Tour of California
Amgen Tour of California
Independent Sources could fill a posting with steroid innuendo-laced jokes about Amgen’s becoming the title sponsor of the new multi-stage race in California. After all, Amgen makes erythropoietin (EPO) the blood dopi…