Addidas and Polar have teamed up to integrate a heart rate monitor into your shirt.

How does it work? Special fibers bonded onto adidas tops, work in conjunction with Polar’s Wear Link technology to eliminate the need for a separate chest strap to monitor heart rate. Just snap the tiny Polar WearLink connector onto the front of the shirt and go. The data is sent to the Polar RS 800 wrist-mounted running computer, which easily displays and records all information in real time. Simply put, your shirt talks to your running computer.

Adidas and Polar - Your Heart Rate Monitor is in My Shirt! : Gizmodo

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